Having a good corporate website is now a fundamental requirement for any business to flourish. Your website functions as a key point of interface between your business, your customers and your providers. It also helps you drive demand, promote your brand, and increase awareness about your market offerings. If you have a corporate website that hasn’t been updated for many years, or one that has not been able to bring in the benefits that you had originally expected, it might be time for a redesign.
Companies have many reasons to get their sites redesigned by a reliable Web Design Company. The most obvious reason is performance issues – if your website is not performing at optimum levels and has not reached the level of success you expected of it. Websites which have lived and in operation for many years are also prime candidates for redesign as businesses evolve and their websites should evolve with them. Last, but not the least, redesigns can become inevitable if you bring in a new vision, a new internet strategy or a new look and feel to your branding.
No matter what the reason is, if you decide to redesign your corporate website from the ground up and have a solid plan regarding the finer points of the redesign process, you need to see the results to be convinced that your plans have indeed been successful. Here are a few telltale signs that can indicate whether your corporate website redesign project has been a success or not.
More Traffic – One of the most clearly apparent signs of a good redesign is a surge in traffic immediately following the launch of the newly designed website. One might argue that much of this spurt can be attributed to the curiosity factor revolving around the updates. However, if you have done things right, you will see this phenomenon continue and increase over time. With better design, better content, and targeted SEO, you will be able to attract more people and compel them to visit your website.
More Time – After a successful redesign from a skilled Web design Agency, you will find people spending more time on your website. If your design and layout sparks interest and your content adds to that interest and creates engagement, visitors will take the time to explore your website and by extension, your business. The improved user experience is also liable to further hook visitors and compel them to allot more time to your website.
More Revenue – The acid test of a successful site is redesigned by a Website Company is how much more revenue it brings you. If you see a gradual increase in sales right after the relaunch, you will know you are on the right track.